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October 30, 2008

Snoozing in the Pews during the Obama Worship Hour

I watched Obama's half hour infomercial last night so you wouldn't have to. My take on it is over at Family Security Matters:

Slickly produced, the 30-minute spot, with its soft music, emotive images and tearjerker stories of hardworking Americans going through difficult times (hey, why wasnt I auditioned for this?), reminds one more of a movie on the Lifetime, Oxygen or Hallmark channels than a political ad. The kind of movie that makes you squirm uncomfortably in your seat in embarrassment, wondering when the commercial will come so you can run to the kitchen for a bracing jolt of caffeinated soda (or something stronger). But then you remember: the whole thing is a commercial!

(Cue shower music from Psycho)

It's all here.

UPDATE (October 31): Mark asks why no one is talking about the ratings for this dud. Here you go:

The combined overall household rating for Senator Barack Obamas Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7.


In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets.

And according to two top infomercial producers, Obama's expensive self-promotion...

was a flop.

"I don't see enough smiling. Doom and gloom totally," said Anthony Sullivan, one of the biggest names in infomercial history.

"I feel depressed right now," added Sullivan, an Englishman famous for his infomercials touting the Swivel Sweeper and Smart Chopper. The only thing saving Obama, Sullivan said, was when the candidate appeared live at the end speaking at a rally in Florida.

"I think it needed it. I was about to throw myself through a window because it was depressing," Sullivan said.

You know if it had been a ratings blowout, the MSM would have been all over it like Chris Matthews on Obama's leg.

Show Comments

Posted by Pam Meister at 10:00 AM | Comments (9) | TrackBack (0) | 2008

Fox was playing little Chrissy Matthews reaction this morning which was, predictably, over the top! I thought I'd ralph up my toothpaste!

Posted by: Gayle Miller at October 30, 2008 10:38 AM

Your review is dead-on right. I didn't even have to watch last night's propaganda-fest to know you've provided an accurate and entertaining look at it. Thanks! I've linked your post (if only your trackbacks would work).

Posted by: Reverse_Vampyr at October 30, 2008 11:04 AM

Yeah - it was pretty nauseating - I shut it off after 10 minutes.. I had had enough of watching "The Leader"
Plus it had some lies in it..

I also do not believe that his father was an American citizen as he claimed.

Posted by: J Aron at October 30, 2008 11:21 AM

About reading BOTH of the Obama autobiographies, watching all of his speeches, trying to follow all of the illegal stuff that he has done, researching all of his friends,.....I did not watch that crap last night. Thank goodness that someone else did and can take it down. I am too damn tired from the media doing all they can to sell the Ronco Candidate.

Posted by: Two Dogs at October 30, 2008 11:35 AM

McCain/Palin '08

Posted by: cookiewrangler at October 30, 2008 03:02 PM

Why is no one talking about the ratings of the Obamathon? We heard alot about the debate ratings and the size of Obama's crowds (not Bidens - no one shows up to a Biden rally unless you're a NASCAR fan waiting for the crash) but nothing about the number of viewers this thing reached. They were on every network - except ABC (?) and a bunch of cable outlets. I'm thinking anything under a 75MM viewers is a failure. MASH has 105 MM and Seinfeld has 76MM for thier finalies on one network

Posted by: NewtownMark at October 31, 2008 12:54 PM

Did I see Billy Mayes trying to close the Obama deal?

Posted by: NewtownMark at October 31, 2008 01:05 PM

Luckily, Obama wiped the sweat off his brow with the ShamWow!

Posted by: Wyatt Earp at October 31, 2008 02:38 PM

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